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"more than apparel"
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What is Ape Academy?
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A new fitness clothing Brand idea
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Help make this clothing brand a realityWhat is Ape Academy?
Ape Academy

What is Ape Academy?

Ape Academy is a fitness clothing brand that goes beyond just apparel; it’s a philosophy, a classroom of self-discipline, and a reminder that we are all students of fitness. Every time we step into the gym, we show up to learn, improve, and push our limits. There are no shortcuts, no easy passes—only hard-earned progress. Ape Academy isn’t just a name; it’s a mindset. We train, we grind, and we earn our results through consistency and effort. Unlike brands that focus on style alone, Ape Academy represents the sweat, the struggle, and the relentless pursuit of self-mastery. Whether you’re lifting your first weight or chasing a new PR, the only way to pass is by showing up, doing the work, and pushing further than yesterday.

X I (Cotton) Prototype
X I (Cotton) Prototype
Alpha I Prototype
Alpha II Prototype
David Topete
Creator / Owner

As a designer and now a fitness enthusiast, I began to notice how gym clothing influences mindset. I saw people in the gym wearing the same dominant brand—loud, bold, and confident. I bought some myself and felt an unexpected shift. The clothes made me feel like I belonged. But it also made me wonder—why should one brand define how we feel in the gym? Why not create something deeper, something that represented the grind itself?

Ape Academy is my answer.

My GOAL:

"To bring Ape Academy to life, I need your support. Starting from scratch in a saturated market isn’t easy, but I’m committed to building something real—something that represents the everyday fitness enthusiast who shows up, grinds, and grows. I’m starting small with a single product drop to test the waters and spark this movement. Your support can help turn this vision into reality and give a voice—and a uniform—to those who live the lifestyle, not the hype.

Just you taking the time to read this means a lot so THANK YOU!"

- David (Owner/Creator)

Potential Concepts

Important: The idea it start with one Product and if it does well start working on more!

Gym Wear

Alpha II
1
ALPHA III
2
Beta I
3
x I (cotton)
4

Performance Wear

Peak 1
5
Peak 2
6

7k
Price goal
Breakdown

Product Sampling & Development
$1,200
Initial Inventory (Small Batch)
$2,400
Branding & Packaging
$850
Custom tags, polybags, brand cards, tissue wrap, boxes. | E-commerce Website Setup
$950
Marketing & Content Creation
$1,100
LLC registration, basic accounting tools, trademarks
$500

FEEDBACK

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